Hard Times.

There was a time when paying money for water someone put in a bottle sounded crazy, but I guess it does taste more watery than free water. That's why when Nike started selling short sleeve t-shirts with their name on it for $85 I was ready to listen. Apparently that's the cost you pay to name-drop loopwheeler, a machine that takes a really long time to make a shirt. I'm going to go ahead and assume that the $60 cotton Nike shirts are some sort of  "special" cotton. Don't try to step to me in a loopwheeler shirt. I bought an expensive Nike shirt in Amsterdam that after the currency conversion and credit card interest ended up costing $2,589.23. Here is an article from Grand Royal Magazine, issue #2 if fancy t-shirts are currently not in your budget. 

Non-Yellowing.

Here is a picture of Fat Joe's new sneaker cleaning product courtesy of The Shoe Game. First off, I want to say that I'm a fan of Fat Joe and I am going to try out this product. With that said, why does the packaging look like it should be sitting on a gas station counter next to the air-fresheners? I mean, have a design contest or something. If your packaging is comparable to peaches and cream blunt wraps something is wrong (those sell themselves). Poor design is not keeping it real, it just hurts the sneaker game and hip hop at the same time. I know that "unique" is one of the most commonly misused words in the English language, but that's more reason not to misuse it on your posters. Anyway, I'm going to go listen to some Terror Squad. 

Just Do One More.

This bar might not officially be associated with Nike, but there is a sports bar on The Nike Campus. I don't know who has the better tapas. My advice to you: stay away from the Marion Jones Jello Shots. If you visit Nike Headquarters you can get this map. Apparently there are more illuminati references hidden in the campus map than on a dollar bill. 

Sneaker Fetishism in Mainstream Culture.

I think people should be able to express themselves however they like sexually if they aren't hurting anyone else. With that said, there's a lot of freaky underground sneaker stuff going on that is just plain wrong! That is not how you "love" Jordans! That mess will hopefully never be mainstream, but here are two examples of recent Nike commercials that have blatant sneaker fetish undertones. The Dunk Wars intro was the trail blazer. I give them props for doing something different, it's just too bad they peaked on the first episode with the cakes. Not to mention the lack of a Dunks cheerleader poster. Just saying....

Kid Cudi Wears Reeboks.

Kid Cudi Wears Reeboks. Read about it here. Kid Cudi would have been my hero if he insisted rocking Jordans at a Reebok party, but instead Cudi claims he wore Reeboks and is confrontational for other reasons. I might not have fame and fortune like Kid Cudi, but at least I have respect for my feet. Another example of sneaker karma at work. Overall I do feel for the guy who's just trying to make it in the business. It must have felt like this.

Don't Lose Your Toenails!

Here are some excerpts from Vicki Cobb's book titled Sneakers. Vicki also has books on fireworks and junk food so you know she must be pretty chill. You can check out the book and get it here on Amazon. I personally think you could lose a toenail just by putting your foot in a nasty sneaker like that. This book is also a great way to justify buying some gum sole Air Force Ones for doing your taxes this year. Write them off as office supplies! 

AF1 Pallet.

The best sneaker paintings are painted from a sneaker pallet. 

Movin' Birds in Nike Boots.

Huh? What? Really?